Selling products online is now easier than it’s ever been, thanks to the potential of the internet. If you have the stock then you can conceivably shift it with a website, plus a bit of internet marketing and an eye for web design.
Another feature of your website which is important is the shopping cart. It might not be the most glamorous part of running an E-commerce website, however it can have a real impact on how you shift products. With this in mind, think carefully about online shop software:
The features that you will require will obviously depend on the nature, scale etc of your business. Some shopping cart software has a fair amount of features, things like batch order processing or automated drop shipping.
Many solutions have marketing built in. For instance your website might offer newsletters which can be an excellent way to reach out to customers, and to succeed with e-mail marketing, a very reliable way to generate new and return custom.
Security is of paramount importance for very obvious reasons. You should only consider solutions which are proven to be secure, such as PCI rated solutions.
Design along with function is important, and they are by no means mutually exclusive. You need to think carefully about the design of your shopping cart functionality, choosing the design that best reflects the kind of business you are.
